According to Xinhua News, SARFT announced on October 12 that the General Administration of the People's Republic of China issued the "Notice on Further Strengthening Broadcasting and Television Advertisement Broadcast Management" on the 11th. The circular reaffirmed that it is strictly prohibited to broadcast involving ads.

The notice said that the "Broadcasting and Broadcasting Advertisement Broadcasting Measures" has been implemented well for more than a year, but recently some irregularities have rebounded. The main manifestations are as follows: First, there are commercials in the beginning and end of the film and television; Third, some transmission and broadcast institutions insert broadcast subtitle advertisements while transmitting broadcast programs; fourth, some advertisements exaggerate publicity; and fifth, some commercial news programs such as commercial titles.

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